Branding
If you are looking to set a brand for your company, then you can depend on David Lucas Communication, Inc. to make that happen for you. We will make a study of your organization, create a positive plan and deliver a branding campaign that fulfills the all of your needs. In branding, we seek to create a profile that promotes your profile, lifts your visibility and ensures your position in the market. If you are ready to set your brand, we are ready to make that happen for you.
Rebranding
Companies go through mergers; organizations deal with acquisitions, and many face management or market changes. No matter the upheaval, problem or circumstances, we can make change a positive outcome for you. Remember that, because you stand so close to the situation, you may not be able to view the whole picture. We will evaluate the realities, create strategies and a successful transition plan for you.
For your branding or rebranding needs, please contact us (david@davidlucascommunication.com) today!
Whether you need a political, marketing or advertising campaign, we stand ready to go to work for you. We take on limited, partial or complete campaign requests to deliver a plan, produce defined objectives and the deliver the success you’re seeking. We can make media buys, arrange advertising, set campaign slogans, themes or strategies and deliver a full campaign package, if you wish. We will custom fit the work to suit your needs.
We can handle local, regional or state-wide campaigns. We will work in conjunction with other companies or agencies to cover specific needs or we can guide the entire campaign, depending upon the circumstances. Do not hesitate to contact us (david@davidlucascommunication.com) for any campaign. We understand the process and can plan for your success.
A Communication Audit is a systematic research and evaluation process, which will identify the strengths and weaknesses of your organization’s current internal and external communications. We help you discover strengths and weaknesses, and help you improve your communication strategies. E-mail us today to set up your custom communication audit!
By now, we are sure you know that just being on Facebook does not guarantee your organization’s immediate success. Not everything item you put up on the Web will go viral. In today’s market, you know that you must consider carefully how we spend your advertising and marketing dollars. Contract with us (david@davidlucascommunication.com) and we will inventory your needs, purposes and products; make a full evaluation and then work with you to determine the specific recommendations for your organization. We have broad experience with digital advertising, web site creation, Internet presence and digital design. If you need assistance in digital demands, we will zealously work for you.
We designed an organizational audit for a company in Los Angeles not too long ago. Sure, they could have hired a firm from California, but we work lean and mean so they hired us. Besides, the boss decided that she didn’t want pages full of diagrams and data, but rather sought some honest answers to some tough questions. She asked us to find out what was missing from the company operation. She didn’t feel like they “were firing on all eight.” The boss wanted to know if any employees were unhappy and, if so, why? The boss wanted answers. In three weeks, we delivered a concise, accurate corporate summary of the status of the organization at the time. The boss read the report, acted on the discoveries and saved the company. People at the top want and need information. We deliver!
In our organizational audits, we engage a qualitative research practice called folknography. In short, we ask the people working in an organization what is right with it and what is wrong with it. We get people to talk. We listen to their stories. Not everybody gets to appear on the TV show called Undercover Boss. We go undercover with management approval and meet with a good sample of people from top to bottom in the organization and come out with a clear description of what the organization does right and where they need some work. This process can be painful for those who don’t want to hear the truth.
If you have a sense that you need to an organization overhaul, a reboot or a checkup, contact us. We will negotiate a package with you that will fit your budget, clarify your status and provide you with the information you need to make decisions for a strategic plan, see change or reshape. We will discover and deliver.
E-mail us at david@davidlucascommunication.com.
How do you define public relations (PR)? We like to say that “Public relations can be defined by reversing the order of the two words: relations with the public.” Not that simple? Probably not. So, let us expand our definition by suggesting that we discovered four major ingredients in a good public relations posture to suit your company, agency organization.
First, public relations should be about your relationships with clients, customers or consumers. We work best for outfits that what to make long term relationships with returning users. We want to help you build a cliental that keeps on coming back. We want to help you establish a positive image with your customer base and then help you keep that image polished, focused and in full color. We will build a solid relationship with you so you can build relationships with your clients.
Second, PR should be about creativity. We will not spin up a cookie-cutter approach for you and your organization. We believe in individual treatment because every organization has a unique culture and a special story to tell. We want to help you discover or re-discover your narrative, clarify the essential points and then put it out there for the world to hear. We get to know you so others can know you too!
Third, we believe that a good narrative depends on a powerful message. Too many companies settle for a few billboards, some ads and gimmick premiums. We go the extra mile. We want to know what you are good at delivering and then build that narrative with a well-constructed campaign that conveys your message. We don’t deliver spin. We convey a message to win.
Finally, we generate our public relations approach from theory and practice. Sure, we know the models, the theories and the strategies. We have poured over the books, academic articles and research. But we bring more to the table. We’ve been doing public relations for over 30 years and, although the delivery channels have changed, the premise of good public relations has not. We will determine your story, define the best points, describe your offerings and deliver the successful results you seek.
You have a message to tell. We want to help you deliver it. We won’t cost you money; we will make you money by packaging your best story so your customers will keep coming back for more. Contact us (david@davidlucascommunication.com) today and let’s get started in telling your story to the world.
You need someone to write a custom speech text for you? Contact us today and we will get your speech ready. You provide the topic, theme or purpose and we will provide the speech. We create each speech document individually and custom fit your speech for your purpose. We can write one, four or more. We guarantee confidentiality and custom fit work. You can have your own “ghost writer” by contacting us today.
You have an important speech coming up? Want to make sure that you are ready for that important moment? We can custom fit a coaching session or sessions for you. Our coaching operates on positive, encouraging tactics and you can depend on powerful results. We understand how daunting a major speech event can be. We will boost your confidence, support your efforts and stretch your capabilities.
E-mail us at david@davidlucascommunication.com.
Spokesperson
Sometimes organizations run aground. You have an emergency, tragedy, or a tough, fluid situation with which you must deal. You need someone to go before the cameras, lights and reporters to answer questions and deliver information in a timely fashion, in an accurate way. Reporters and lawyers have this one trait in common: they can ask a question that can sink your ship. If you need a spokesperson for any reason, send us a note. We can be on the ground in hours and help you fashion a response or we can work remotely and guide your through the process. Either way, you do not want to mishandle a crisis or troubled circumstance. One question followed by one careless answer can sink a ship. The old WWII adage remains true: “Lose lips sink ships!”
Why not let us stand with you and deliver the message you need to communicate? We will do so in a professional and persuasive way. Contact us (david@davidlucascommunication.com) today!
Today’s market demands digital flexibility that includes the power of Live-streaming. Whether you hold public government meetings (local, regional, state or national) we can provide the professional equipment and expertise to promote and present your meeting. We do LIVE!
During a crisis, the potential damage can significantly impact your organization, its stakeholders, or an industry. A crisis created three related threats: (1) public safety, (2) financial loss, and (3) reputation loss. Some crises, such as accidents or product harm, can result in injuries and even loss of lives. Crises can create financial loss, disrupt operations or create chaos. You need a clear narrative. articulate spokes persons, professional press releases and conferences. Call us. We communicate during times of crisis.