How do you define public relations (PR)? We like to say that "Public relations can be defined by reversing the order of the two words: relations with the public." Not that simple? Probably not. So, let us expand our definition by suggesting that we discovered four major ingredients in a good public relations posture to suit your company, agency organization.

First, public relations should be about your relationships with clients, customers or consumers. We work best for outfits that what to make long term relationships with returning users. We want to help you build a cliental that keeps on coming back. We want to help you establish a positive image with your customer base and then help you keep that image polished, focused and in full color. We will build a solid relationship with you so you can build relationships with your clients.

Second, PR should be about creativity. We will not spin up a cookie-cutter approach for you and your organization. We believe in individual treatment because every organization has a unique culture and a special story to tell. We want to help you discover or re-discover your narrative, clarify the essential points and then put it out there for the world to hear. We get to know you so others can know you too!

Third, we believe that a good narrative depends on a powerful message. Too many companies settle for a few billboards, some ads and gimmick premiums. We go the extra mile. We want to know what you are good at delivering and then build that narrative with a well-constructed campaign that conveys your message. We don't deliver spin. We convey a message to win.

Finally, we generate our public relations approach from theory and practice. Sure, we know the models, the theories and the strategies. We have poured over the books, academic articles and research. But we bring more to the table. We've been doing public relations for over 30 years and, although the delivery channels have changed, the premise of good public relations has not. We will determine your story, define the best points, describe your offerings and deliver the successful results you seek.

You have a message to tell. We want to help you deliver it. We won't cost you money; we will make you money by packaging your best story so your customers will keep coming back for more. Contact us (david@davidlucascommunication.com) today and let's get started in telling your story to the world.

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